Your company needs a website in this day and age. Even if you don’t expect to pull in much new business via this medium, customers will still expect you to have an online presence – and if you don’t, they’ll struggle to take your business seriously.
Thankfully, building websites is far easier than it once was. Thanks to advanced content management systems like WordPress (which was used to build the site you’re reading right now) it’s relatively straightforward and economical to establish a professional online showcase for your company.
Setting up a website is about more than just designing a page, placing it online and forgetting about it. An abandoned and out of date website can create almost as negative an impression as not having one at all. That’s why we focus on a few important priorities:
1. Creating sites that are easy for clients to maintain, and update with the latest company news and information, without the worry of an invoice arriving for the tiniest amendment!
2. Building websites that are responsive and mobile-friendly, so they look good on everything from an iPhone to a big monitor.
If you want an example of what that means, try changing the size of the window displaying the main page of this website, and you’ll see how the layout alters so it still looks right on different devices.
This is especially important these days, because around half the people who visit your site will do so from a mobile device. Furthermore, Google has started to punish websites that aren’t mobile-friendly, so they appear lower in search results.
3. Making sites that are easy to revamp at a later date. This is one of the big plus points of building websites with WordPress, as it’s possible to change the design in the future whilst leaving all the content in tact. This means you can keep your website fresh without having to spend a load more money a couple of years down the line.
IMAGE CREDIT: Wikipedia